Consumer Psychology Certificate Program

What attracts customers? What motivates them? How do they decide to make purchases? Consumer psychology attempts to provide meaningful answers to these kinds of questions in an effort to understand consumers’ actions and apply that understanding to everyday marketing opportunities.

As a career-building asset, the online-blended Certificate in Consumer Psychology from The Chicago School will help you comprehend the buyer decision-making process, giving you the tools necessary to develop marketing, advertising, and merchandising strategies that will help you increase market share, sales volume, and brand loyalty. The Chicago School’s Certificate in Consumer Psychology program will give you an opportunity to enhance your existing expertise with the following marketable skills:

• How to create a brand image that inspires consumer trust and loyalty
• How to optimize the in-store experience to secure repeat sales
• How to increase sales volume utilizing point-of-sale (POS) techniques
• How to redefine the total customer experience to generate buzz and create word-of-mouth advertising
• How to conduct market research that supports product development and sales

Designed as multiple eight-week online learning sessions that take place over the course of five months, the certificate is comprised of three classes:

ECP 701 Consumer Motivation
Students study how potential buyers sort through marketing and advertising stimuli to learn the motivations of consumer buying habits. The class will explore how to apply techniques for measuring customer satisfaction and how to leverage information on buyer behavior.

ECP 702 Reaching the Target Market: Qualitative Research Methods
The course explores methods of identifying and studying market groups, including interviews, focus groups, and ethnographic research.

ECP 703 Understanding Customer Perceptions: Quantitative Research Methods
Students will study surveys as a key component of a customer awareness strategy. Topics covered include when to use surveys, how to design and conduct them, and how to interpret and report data.

The Certificate in Consumer Psychology can be a tremendous asset to marketing managers, product development strategists, advertising account executives, consumer research consultants, brand strategists, and other marketing professionals.

Take an opportunity to build your career. Let a Certificate in Consumer Psychology from The Chicago School help you Transform Yourself, Transform Your World in as little as five months. Call 866-907-4209 and speak to one of our admissions counselors today or request more information.