A greater understanding of consumer behavior
and psychology is gained by completing The Chicago
School's Consumer Psychology Certificate program.
Through this unique certificate program, you will
gain the knowledge to quickly master and leverage
the psychology of consumer motivation,
allowing you to build more effective marketing,
advertising, and merchandising strategies.
The Chicago School’s 25+ years of expertise in
human behavior forms the foundation of the Consumer
Psychology Certificate program. Our commitment
to the understanding of consumer behavior and
psychology allows working marketing and merchandising
professionals to gain the latest knowledge and
tools needed to build sales volume through the
creation of a total customer experience.
Student Profile
While the Consumer Psychology Certificate program
is available to anyone holding a bachelor's degree,
in any discipline. It is most often pursued by
current marketing and merchandising professionals,
including:
- Marketing managers
- Copywriters
- Sales managers
- Product development strategists
- General merchandising managers
Student Commitment
This certificate program can also be completed
as part of a 20-month Master of Arts in Industrial/Organizational
Psychology degree.
- Distance learning sessions are eight weeks in duration.
- Consumer Behavior and Psychology courses may
be taken individually as well as part of the
certificate program.
- Certificate program studies may be completed
in as little as five months.
- Students should estimate approximately 10
hours per week to complete their studies.
Admission Requirements
- Completed application
- Bachelor's degree (official academic transcripts
required)
- Current resume
- Proficiency in current computing and Internet
technologies
- Additional admission requirements apply for
those who wish to pursue the M.A. in I/O Psychology
with a specialization in Consumer Psychology
Why The Chicago School?
The Chicago School lends more than 25 years of
expertise to the field of human behavior and psychology.
Our consumer behavior and psychology training programs
enable participants to enhance their marketing
and merchandising skills. These well-crafted skills
aid professionals in the development of creative
marketing strategies that draw more attention to
their brand.
