Consumers make the business world go round. And marketing is one of the biggest influences on the mind of the consumer. At The Chicago School of Professional Psychology, our Consumer Psychology specialization is designed to help you succeed in the lucrative consumer research and marketing industries. Chicago School graduates get the cutting-edge training they need to advance in marketing, research, media and advertising firms.
- Consumer Psychology is a growing and field with numerous opportunities for advancement.
- The number of professionals employed in I/O related occupations, across all industries, is expected to increase by 21% from 2006 to 2016.*
- Gain insight into consumer behavior and learn to influence purchasing decisions.
- Develop marketing strategies and campaigns that drive sales for your clients.
Designed as career enhancement for experienced professionals, a Master's degree in Industrial Organizational Psychology with a specialization in Consumer Psychology can help you reach your career goals. The following is a sample of advanced career options:
Public Relations Specialist - $47,350
Public relations specialists serve as advocates for businesses and organizations. They build and maintain positive relationships with the public, often serving as media liaisons. Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. These media gurus represent employers at community projects and press events. They are typically responsible for preparing annual reports and writing proposals for various projects.
Marketing Managers - $98,720
Marketing managers develop a company's marketing strategy in detail. With the help of subordinates, including product development managersandmarket research managers, they estimate the demand for products and services. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategies to help maximize profits while ensuring that customers are satisfied. They also work with advertising and promotion managers to promote products and services and attract potential users.
Creative Director - $96,743**
Creative Directors serve as the top manager for creative departments. They are responsible for directing advertising and promotional campaigns. Sometimes, they assist with or supervise audience research. Creative Directors work with copywriters, graphic artists, account executives and market researchers to craft effective advertising and marketing campaigns They lead and direct the work of others, and enjoy and a wide degree of creative latitude.
With the growth of the internet and other media outlets, the marketing and advertising industries continue to experience explosive growth. With a degree or certificate in Consumer Psychology, you'll be ready to hit the ground running in this exciting, high-profile occupation. If you've dreamed of working on media campaigns or seeing your creative work splashed across the airwaves, Consumer Psychology is the right degree choice for you. Get your marketing career off to the right start. Contact one of our friendly admission counselors or apply online today.
* Median annual earnings in 2006, the most recent year for which data is available. Source: U.S. Bureau of Labor Statistics
** Average salary as determined by Salary.com
